K-pop, K-dramas and now, K-Netflix mega hit, Squid Game is taking over the world. Korean culture is flexing its influence on everything from music to TV, movies and fashion. If you’re looking for more K-inspo, we’ve rounded up three of Seoul’s hippest fashion boutiques so you can blend in with the ‘kool’ kids on your next visit.
Fashion and lifestyle fuse at this ‘culture lab’ and concept store melding international men’s and womenswear brands like Maison Kitsuné and Band of Outsiders with local labels and an in-house espresso bar for sufferers of shoppers’ shoulder.
Drop your other half off for some easy-on-the-eye, Muji-meets-Ralph Lauren menswear as you slip out for coffee and cupcake respite at the sun-lit, street terraced Mug for Rabbit Cafe. Phew.
A-list Insta-worthy edit of edgy m/w threads and lifestyle spanning local K-fash stars, artist collabs and select global labels. Directional, en vogue and totally bangin’ – a Rare treat.
(Lead image: Beaker Store)
Get more fash-forward tips from our LUXE Seoul guide: