Catwalks come and go, but if there’s one trend defining fashion right now, it’s sustainability. Once the domain of hemp-wearing patchouli-scented hippies, sustainable fashion is the answer for guilt-free future classics. Fight fast-fashion one slow-purchase at a time at these three sustainable fashion boutiques in New York.
Eileen Fisher
Way ahead of the game when she launched her eponymous ethical womenswear label in 1984, Eileen Fisher went on to win the hearts and minds of New York’s increasingly conscious glamerati, and launch an impressive 14 stores across La Grande Pomme. Her clothes, shoes and accessories are known for clean lines, high-quality organic or sustainably sourced materials, and effortless style, matched with ethical business practices. We love the butter-soft washed leather sneakers with Nappa suede lining – perfect for pounding the mean city streets.
See also: Style-Setting Sustainable Brands Around the Globe
Naadam
The whole fam can get swaddled and swathed in the most sustainable luxurious cashmere thanks to Naadam. Ticking all the ethical boxes from animal welfare to sustainable grazing to amply remunerated herders, this knitwear impresario aims to ‘democratise’ the Mongolian wool industry, as well as provide him, her and sprog with ultra-thin sweaters, hoodies, hats and blankets in super-soft, strokable fine knits. Check out their sister branch on Prince Street devoted to their hot-cake $75 sweaters.
Reformation
A one-stop shop for many an insouciant fashionista, this cult stop-off specialises in fresh prints and floaty florals, retro jumpsuits, and I-just-woke-up-like-this separates — all sustainably crafted. Many designs take their cue from vintage flea-market finds, while basics like tanks and tees are produced from end-of-stock materials. Limited edition pieces are snapped up quick, so buy when you spy. If it’s good enough for Taylor Swift and her millennial supersquad, it’s good enough for us.
Eileen Fisher / 521 Madison Ave / Midtown East / +1 212 759 9888 / 10am-7pm Mon-Sat, noon-5pm Sun / eileenfisher.com
Naadam / 392 Bleecker St / West Village / +1 646 838 5329 / 11am-7pm Mon-Sat, noon-6pm Sun / naadam.co
Reformation / 39 Bond St / Lower Manhattan / +1 855 756 0560 / 11am-8pm Mon-Sat, 11am-7pm Sun / + branches / thereformation.com
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