Dubai’s Beljafla sisters bring the abaya into the C.21st via their glam ladies’ label DAS Collection.
By modern, western standards of beauty, the abaya is nothing special – prompting thoughts like duh, hello, what good is a literally top-to-toe figure concealing garment? But ask any savvy stylista in Dubai, and she’ll gleefully tell you that no longer is a black cloak just a black cloak, and that’s largely thanks to Dubai’s ultra glamourous Beljafla sisters Reem and Hind.
Sure, interpretations of the traditional abaya have in the past been produced by high fash stalwarts like John Galliano and Nina Ricci, but lightly dipping your toes into another culture seldom yields results as lasting or effective. Back to Reem and Hind, then.
These two bring the best of the west (colour, texture) into updated takes on the staple Middle Eastern costume, and a result flowing, asymmetrical, silk organza pieces come vibrantly hued and embellished with sequins. And for the purists, silky ebony dresses are reimagined in crepe satin and tulle, with luxury touches like metal beadwork and pearl white embroidery.
From the Muscat Fashion Week runway to your dream closet… Muslim or not, DAS is a fashion statement we certainly believe in.
Das Collection, Villa 16, Umm Al Sheif Rd, Jumeirah 3, Dubai. +971 4 395 2427, dascollection.com
