Shoreditch is dead – or so it was declared something approaching a decade ago. Well, we have news for you. It’s not dead, not even close. In fact, all’s good in the hood. Just take one look at London’s king of alt-cool, The Goodhood Store, fighting for Shoreditch’s right to attend the beatnik block party…
Opened by fashion insiders Kyle Stewart and Jo Sindle, this hipcat haven has recently upgraded to a capacious 3,000-sq-ft space, into which dandy and Scandi-hungry east-enders flood in search of the latest threads, furny, or simply a flat white to recharge.
But this isn’t style over substance; GH delivers on the goods too. The light-filled, loft-like boutique houses an established edit of avant-garde men’s and womenswear, from game-changers like Comme des Garçons and Maison Martin Margiela to up-and-coming trend-benders Unused and YMC, as well as a full range of kidswear to keep the mini-mes in up-to-the-minute style.
Head-to-toe casj luxe outfit sorted, what’s next? The Goodhood Store helps style-thirsty sybarites transform their homes into bastions of cool, with statement curios, exposed Edison light bulbs, and fab fragrances. Now, what was that about Shoreditch being over?
The Goodhood Store, 151 Curtain Rd, London, +44 20 7729 3600, goodhoodstore.com