LUXE City Guides
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Hello Gorgeous: Gemma Hayden Blest, Floral Designer

Gemma Hayden Blest is an artist, designer, and our Los Angeles resident editor. Previously trained under Alexander McQueen and then Christopher Bailey at Burberry, she now combines her experience in fashion with set design and floristry, using botanicals as a creative medium for photography, print, event design and installations.

What can’t you live without? 

Morning coffee 

Your perfect day? 

Late morning, long breakfast, lots of sunshine and an unknown walk to somewhere new 

Favorite smell? 

Gypsy Water by Byredo 

Spirit animal? 


Your favorite flower shop in the world? 

Jamaica flower market in Mexico City – the colour and energy of the market are intoxicating 

___ is the best therapy? 


Hidden talent? 

Paint mixing – there is an art to creating colours 

Your style icon? 

Lou Doillon. An absolute babe and one of my favourite instagram accounts @loudoillon 

Most treasured possession? 

My dog George

Find Gemma’s LA tips in the LUXE LA guide, and see her work at

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