Bangkok has been a-buzz with the latest opening of One Bangkok, the newest integrated hub in the Thai capital for retail, business, arts and culture. And, one of the most exciting openings was by none other than Thailand’s very own lifestyle brand, Jim Thompson.
Jim Thompson Lifestyle Store at One Bangkok
Following the launch of the revitalised Jim Thompson Heritage Quarter last year, the new Jim Thompson Lifestyle Store at One Bangkok is proof that Jim Thompson has become much more than “just a Thai Silk brand.”
According to Frank Cancelloni, Group CEO at Jim Thompson, “We are ‘Beyond Silk’ and we are now ready to go ‘Beyond Thailand’ to become Asia’s first global lifestyle brand.”
At the launch event on 12 November 2024, the store welcomed guests including VIPs from One Bangkok, Thai Airways, Central Group, Siam Piwat, EmQuartier, and top luxury hotels – plus dignitaries such as Bangkok Governor Chadchart Sittipunt, ambassadors from the US, France and Germany, as well as reps from the Embassy of the UAE, the Ministry of Tourism and Sports, and the Tourism Authority of Thailand.
The new Jim Thompson Lifestyle Store is located in One Bangkok’s new retail zone called The Storeys and spans 550 square metres across two floors. There, guests were treated to a dazzling fashion show titled “Bangkok Dreaming” which featured 42 different looks by Jim Thompson worn by notable Thai models and several winners of Miss Universe Thailand.
New this year is the sleek and stylish AQUASILK collection, Jim Thompson’s first foray into men’s swimwear.
Besides retail therapy, the Jim Thompson Lifestyle Store is also home to Jim’s Terrace, an F&B concept perched above the retail floor serving contemporary Thai dishes with panor-iffic views, plus The Silk Exhibition, a deep-dive journey into the history of Jim Thompson, its humble origins, the silk-making process and its evolution into an iconic, global lifestyle brand.
Jim Thompson x LUXE City Guides
The Jim Thompson x One Bangkok event also saw the launch of the exclusive Jim Thompson x LUXE Bangkok City Guide, a collaboration between two iconic brands that showcases the best of Bangkok through Jim Thompson’s lens of heritage, culture, dining and fashion.
Written by LUXE Editorial Director Erica Fong and designed by Hong Kong artist Melvina Mak, the 26-page guide features a custom-designed cover sleeve, an eight-page intro on Jim Thompson’s company history and Heritage Quarter, and an illustrated map of the surrounding neighbourhood – plus the hottest destinations in Bangkok to eat, drink, stay, play, spa and shop.
The limited edition Jim Thompson x LUXE Bangkok guides were distributed to VIP guests at the launch party as the ultimate souvenir and collectible item – alongside all the must-have pieces at the Jim Thompson Lifestyle Store. Be sure to pop by the Jim Thompson Lifestyle Store at One Bangkok store on your next trip to see what’s new, and pick up a piece of Thai fashion history to take home for yourself.
The Jim Thompson Lifestyle Store is located on the G/F of The Storeys at One Bangkok.
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