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On the Radar: EAST Miami

From brand spanking boutique hotels to fresh fine diners and new artisan retailers, On The Radar is all about spotlighting LUXE’s latest finds.


EAST Miami


Downtown upstart Brickell

Why we love it:

We’ve long loved to bed down at urbane Asian cribs EAST Hong Kong and EAST Beijing, and now this boutique biz hotel brand has unveiled its first foray stateside – a wired up, mod-imalist marvel with artful interiors in Miami’s buzzing financial district, Brickell.

Given her locale and nifty tech extras like in-suite content streaming and app-enabled room control, the new EAST is sure to be a hit with savvy suit n’ tie flyers. But the sassy Miami sib also flaunts plenty of the after-hours feisty-fun flair her hometown in known for. In room, guests can expect good-size balconies with Downtown or Biscayne Bay vistas, large bathrooms with rain showers or glass-sided soaker tubs, and pampersome Appelles prods.

But it’s outside your abode that this profesh pad really lets her hair down, with a pano-glamma concrete roof deck repping two pools, a hot tub and cold plunge, all popping with bright orange sunloungers and shady umbrellas.

For a post-swim snack there are all-day eats from the Pool & Deck menu, or swish over to plush n’ lush Balinese bar Sugar for Asian tapas, fruity ‘tails and stunning sunset vistas. After something more substantial? Try downstairs Latin woodfire wonder Quinto La Huella then seal the deal with a nightcap at lobby cafe and bar Domain. Work it!

788 Brickell Plaza, Brickell City Centre, Miami. +1 305 712 7000.

For more chic sleeps in Miami, snap up the LUXE Miami guide.

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